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The Challenge of Mobile Video: Big Returns for Small Screens

January 01, 2015

Parks Associates has also noticed this trend. “Forty-four percent of U.S. tablet owners increased their time spent watching video on this device over the past year,” Brett Sappington, director of research at Parks Associates said in early 2013, explaining why there’s interest in moving the TV anywhere needle toward live-linear mobile viewing, among service providers and content owners alike.

That mobile viewing trend continued to grow throughout 2013 and 2014. The advent of new carriage agreements that broaden the scope of where live-linear television content can be consumed—TV Everywhere or TV Anywhere— should have a significant impact in 2015.

From the article "The Challenge of Mobile Video: Big Returns for Small Screens" by Tim Siglin.

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