Providing market intelligence for more than 35 years

Slash Gear

Research shows what Siri is used for

A consulting group called Parks Associates surveyed 482 owners of the iPhone 4S to see what people are using Siri for.

According to the survey most users are taking advantage of Siri only for basic things. The most popular activities are making phone calls and sending text messages. According to the Wall Street Journal this is a sign that Siri usage mirrors how people commonly use their phones, which makes sense. The research shows other uses are growing with 32% of iPhone 4S users taking advantage of Siri to play music and 35% using Siri to schedule meetings.

From the article, "Research shows what Siri is used for" by Shaun McGlaun

Previously In The News

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropp...

Chromecast closes gap on Roku for streaming dominance

If you’ve not yet bought a Chromecast, what’s stopping you? Google’s tiny streaming stick gets better all the time, and works pretty seamlessly with your existing apps (at least those supporting it...