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Chromecast closes gap on Roku for streaming dominance

December 01, 2014

If you’ve not yet bought a Chromecast, what’s stopping you? Google’s tiny streaming stick gets better all the time, and works pretty seamlessly with your existing apps (at least those supporting it). Not having a Chromecast seems silly, and you might soon be in the streaming minority if you’ve not yet snapped one up. A new report shows Chromecast as the number two streaming device in the country, behind only Roku’s legacy system. It’s even more popular than Apple TV.

This info comes courtesy of Parks Associates, who measure streaming device popularity in the US. In 2012 and 2013, Roku reigned supreme, only seeing a mild challenge from Apple TV for overall market share.

In 2014, though, streaming is realizing parity like never before. Roku’s share of streaming is almost half of what it was a year ago, and Apple TV has also taken a dive. In its place are two contenders not seen on last years chart in Chromecast and Fire TV.

From the article "Chromecast closes gap on Roku for streaming dominance" by Nate Swanner.

Previously In The News

Chromecast use declining in US, research reveals

Chromecast, the tiny dongle that was supposed to do big things, may not be on track for dominance. According to a new report, usage of the Chromecast has declined overall. Though 6% of households i...

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropp...

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