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Residential Systems

Value Added

August 31, 2001

"When [the Internet Home Alliance] was created, it was seen as a marketing effort as opposed to technology developer. We've seen plenty of the consortiums with the aim of creating a new standard for home networking," said Kurt Scherf, vice president of research at Parks Associates. "What we hadn't seen was that they want people to leave their branding hats behind. It's not about individual brands but about how the rising tide floats all boats."

Scherf continued, "The IHA wants to pull together its massive marketing muscle to educate consumers about the benefits of a networked home. They've spent a great deal of time internally figuring out how they are going to work and how to structure the alliance itself to foster these goals. They are now shifting away from pure marketing efforts to these pilot programs as a way to educate consumers."

From the article "Value Added," by Karen Jones.

Previously In The News

Unlocking the residential gateway

Kurt Scherf, vice president of research at Parks Associates, defined a residential gateway as "a network interface device that terminates a wide area network that then connects to end user devices d...

Working the Net

Kurt Scherf, VP of research at Parks Associates in Dallas, Texas, noted that from a very broad technical vantage point, networking is a two-way communication between at least two devices. From an a...

An Unstructured Market

So just how big is the structured wiring market now? One research company, Parks Associates, has tracked emerging technologies for the home since the 1980s. According to Kurt Scherf, VP of researc...

Smarter' Security

Despite well-publicized economic downturns in other industries, the residential home market does not seem to be taking any significant hits, according to Kurt Scherf. Parks Associates estimates app...

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