Parks Associates' latest global research finds that overall, Brazil is outpacing Russia, China, and India in its growth rate for pay-TV subscriptions. During 2011, pay-TV service subscriptions in Brazil increased by almost a third (30%), while and broadband service subscriptions grew by 20%, Parks has revealed.
By comparison, service growth in Russia and China is at or below 20%.Meanwhile, the country's household discretionary spending for movies, music, and games is nearly double that of China.
"While digital home opportunities are available in several emerging markets, the growth in Brazil is phenomenal," said Brett Sappington, director of research at Parks Associates. "The country is seeing the emergence of new broadband homes that are able to receive these products and services for the first time. Netflix, Samsung, and other major companies are moving quickly to capitalise."
From the article, "Pay-TV services in Brazil are hot, hot, hot" by Gabriel Mirarmar-Garcia.
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