Register

I agree with the Privacy Policy

MACTECH

U.S. Smartphone, Tablet In-App Advertising To Exceed $5.6 Billion By 2017

March 02, 2014

Approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over US$5.6 billion by 2017, according to the Parks Associates research group.

"While industry stakeholders have access to vast amounts of user data, cross-platform audience measurement remains complex, varied, and undefined," Senior Research Analyst Heather Way says."There is no scalable, cross-platform audience metric standard in place to determine how traditional and online video complements or overlaps one another from a usage and advertising perspective. A true cross-platform video measurement approach is essential to quantify unduplicated reach across broadcast and cable TV, the Internet, and mobile apps and web properties. Industry demand will only grow stronger as more consumers access video programs outside of traditional channels."

Parks Associates says 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago.

From the article, "U.S. smartphone, tablet in-app advertising to exceed $5.6 billion by 2017."

Previously In The News

Consumers Find Cloud DVR Technology Appealing

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates (www.parksassociates.com) notes that consumers show particular interest...

More consumers spending on TV streaming, subscription models

"The sands are shifting for manufacturers and content Providers as expanding numbers of households access their TV-displayed content online," says Tricia Parks, CEO of Parks Associates. "Methods in...

Research: Over Over 80% Of U.S. Households Have A Home Network

Parks Associates has released research that provides in-depth analysis, competitor profiles, business model strategies, trends, and forecasts for product and service ecosystems serving the connecte...

Nearly 30% Of U.S. Broadband Users Watch Video On Their Phone

The Parks Associates research group (www.parksassociates.com) has released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the avera...

‹
1
2
3
4
5
6
7
›