Register

I agree with the Privacy Policy

MACTECH

App Revenues To Exceed $20 Billion In North America In 2017

May 21, 2013

Parks Associates (www.parksassociates.com) estimates that mobile app revenues in the U.S. and Canada will reach nearly US$22 billion in 2017, fueled mainly by in-app purchases and in-app advertising revenues.

"Tablet owners show a greater tendency than smartphone users to make in-app purchases, with more than 20% having upgraded from a free to a paid version of an app," said Harry Wang, Health & Mobile Product Research, Parks Associates. "The mobile app market has entered a new, more mature stage where companies need to employ precise segmentation and deployment strategies in order to generate consumer interest and realize successful monetization."

Apps are also increasingly becoming embedded in real world objects - with companies such as Johnson Controls wiring commercial buildings, or Samsung launching Android-controlled fridges, adds Steve Willmott, CEO of 3scale. "his shift begins to blur the distinction between online and offline, he adds.

From the article, "App Revenues To Exceed $20 Billion In North America In 2017."

Previously In The News

Over 25% Of CE Shoppers Use Mobile Commerce Apps

A new Parks Associations study finds that over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including funct...

Consumer Expectations Increase With Each Smart Home Device Purchase

Parks Associates (www.parksassociates.com) says the importance of interoperability for consumers increases with each smart home device purchased. Currently 13% of U.S. broadband households own at l...

U.S. Smartphone, Tablet In-App Advertising To Exceed $5.6 Billion By 2017

Approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over US$5.6...

Connected Gaming Console Owners Frequently Access Non-Gaming Online Content

New data from Parks Associates (www.parksassociates.com) shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming con...

‹
1
2
3
4
5
6
7
›