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MacNewsWorld

CES 2010 to Feature Apple Orchard - With or Without Apple

January 12, 2009

Apple has its retail stores, of course, and the company did not respond to inquiries from MacNewsWorld at press time. Still, might Apple attend CES?

It's unlikely that Apple would attend CES, agreed Kurt Scherf, vice president and principal analyst at Parks Associates . "I think Apple has gotten so used to building an aura of exclusivity, I just don't see them breaking that at this point," Scherf told MacNewsWorld.

"And their model is so different -- it's so much based on direct distribution online and through their Apple retail stores," he added.

From the article, "CES 2010 to Feature Apple Orchard - With or Without Apple" by Chris Maxcer

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