Register

I agree with the Privacy Policy

Los Angeles Times

More TV viewers may be cutting the cord this year

January 02, 2011

Nonetheless, Internet TVs began gathering retail momentum this year, as 1 in 4 high-definition televisions sold in the U.S. provided Internet capability, according to researcher Parks Associates. Fewer than half of the consumers who purchased such high-end devices, or 40%, took advantage of this feature, Parks found.

A scant 5% of people whose televisions are connected to the Internet have used their TVs to access online video services such as Netflix, Amazon Video on Demand, Vudu or Hulu Plus. Although this is seemingly insignificant compared with the 60 million people who subscribe to pay TV, analysts say this nonetheless represents a meaningful shift away from these Internet-based on-demand services as computer-centric experiences.

"It's a huge jump," Parks Associates analyst Kurt Scherf said. "This is one of the most important implications for connected devices in general is what it means for video rentals and video downloads. Over time, these devices become your movie rental store."

From the article, "More TV viewers may be cutting the cord this year" by Dawn C. Chmielewski and David Sarno

Previously In The News

Wearable devices are unlikely to be big sellers, analysts say

Still, amid signs of a slowdown in smartphone sales and pressure to come up with the next big thing, tech companies are jumping on the wearable tech trend. Many analysts expect Apple, Google and Sa...

Apple Watch goes beyond being a wrist-sized smartphone

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase...

Sling TV beefs up its basic lineup and adds a movie tier

A new study by Parks Associates lends support to Bhise's statement about the potential demand. In U.S. homes with broadband, Parks reported, nearly half of the video viewed on the television was fr...

Snapchat brings in $538 million from investors

Snapchat's co-founder and chief executive, Evan Spiegel, who turns 25 on Thursday, said this week that the company plans an IPO, though he declined to offer a timeline. The new cash will help e...

‹
1
2
3
4
5
6
7
8
9
10
›