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Los Angeles Times

A less electrifying electronics expo

December 25, 2008

The Consumer Electronics Show in Las Vegas -- known in years past for its outsized booths, wall-to-wall crowds and lobster dinners -- is going to be a lot tamer next month.

Other companies will have similarly somber approaches at CES, said Kurt Scherf, principal analyst at Parks Associates, a technology consulting firm in Dallas.

"CES will be much more strategic for companies," Scherf said. "Employees are being sent with very specific goals. The idea of attending just to see a bunch of cool stuff is not going to play very well in this economy."

From the article, "A less electrifying electronics expo" by Alex Pham

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