Register

I agree with the Privacy Policy

Light Reading

Clearleap Helps Pay-TV Ops Cash In on OTT Video

June 12, 2012

"Nielsen’s ratings have been critical to the development of television advertising," said Brett Sappington, Director of Research, Parks Associates. "With the growth of multiscreen services, programmers will need solutions that allow them to better monetize VOD and deliver ad-supported content to multiple platforms quickly and easily."

From the article, "Clearleap Helps Pay-TV Ops Cash In on OTT Video."

Previously In The News

Security Services Boost Cable & Telcos

After years of hovering around 20%, the adoption rate for home security services in the US bumped up to 23% in 2014. One big reason for the increase? Cable and telecom companies are gaining signifi...

Roku Tops Apple TV

Roku Inc. is winning the early media streaming player wars in the US, despite the huge brand advantage of Apple and higher sales of its Apple TV gear. A recent Parks Associates survey of 10,000...

Making TV Apps Count

Potential fan favorites, flops, Emmy award winners, and stinkers are all about to compete for… an icon on your mobile device. I'm not talking about TV programming or services. Rather, a flood o...

Is TV Everywhere Going Nowhere?

Although pay TV providers have been diving into the multiscreen video market for several years, TV Everywhere still appears to be nowhere in most customers' minds. Only 26 percent of U.S. consu...

‹
1
2
3
4
5
6
7
8
›