Over two-thirds (70%) of pay-TV subscribers in Western Europe are now able to receive a TV Everywhere service, according to new figures from US research firm Parks Associates.
Despite widespread availability however, average revenue per user (ARPU) for these services remains low, forcing many operators to test new business models such as à la carte pricing.
Stuart Sikes, president of Parks Associates, said: ”Connected CE and digital media usage continues to grow in Europe, and cloud-based services, including music, video games, and storage, will drive more data across broadband provider networks.”
Despite these strong prospects, the TV Everywhere business does remain a precarious one for vendors: KIT digital, one of the industry’s major players, confirmed its intention to file for chapter 11 bankruptcy last week, following a troubled 2012.
From the article, "TV Everywhere on the rise in Western Europe" by Jamie Beach.
