Pay-TV subscribers in Western Europe are becomingly increasingly likely to have access to multiscreen services, with coverage increasing by more than 80% over the past year, according to new research from US firm Parks Associates.
At present, two-thirds (66%) of Western European pay-TV subscribers are able to get these services, compared to only 36% in mid-2011 – a considerable increase in such a short period of time.
“The competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices all drove the rapid deployment of multiscreen services, and now operators are looking to shift focus from customer retention to monetization,” said Stuart Sikes, President, Parks Associates.
With service providers poised to deploy over 20mn high-end, feature-rich residential gateways in Western Europe this year, multiscreen services may soon be offered in conjunction with other advanced features such as VoIP, advanced home network monitoring and media sharing, added the research firm.
From the article, "Operator-provided multiscreen services up 80% in Western Europe" by Jamie Beach.
