Providing Market Intelligence for 40 Years

IPTV News

Nearly 50% of U.S. broadband households use OTT video

New research from Parks Associates finds subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service. Parks Associates will address these changing issues in the smart home and entertainment industries at the CONNECTIONS Summit at CES on January 7, 2014, in the Las Vegas Convention Center (LVCC), North Hall, N264.

The CONNECTIONS Summit features six executive sessions covering topics including connected CE and home services, tech support, and second-screen services, as well as an invite-only reception sponsored by Lowe’s. Media are invited to attend, and CES badges are honored for onsite registration.

“The role of OTT content in the connected home and its impact on other services will be key topics at the CONNECTIONS™ Summit and CES 2014,” says Brett Sappington, director, research, Parks Associates, who will also participate in Broadband Unlimited at CES, in the session “Connected TVs and the Re-Making of an Industry” on January 6, 1:20-1:50 p.m. “Our research shows roughly 50% of U.S. broadband households use subscription or transactional OTT video and OTT users spend more on video in general than the average household. Not counting pay-TV services, OTT subscribers spend $67 per month on video versus $40 on average for all U.S. broadband households. The overwhelming majority of OTT users also have pay-TV service.”

“Amazon Prime subscribers report their expenditure on rented and purchased downloads is increasing,” says John Barrett, director, Consumer Analytics, Parks Associates. “Netflix subscribers are more likely to say expenditure in all other categories has decreased—a fact that may reflect Netflix’s reliance on a single revenue model. Redbox Instant subscribers, conversely, are more likely to say expenditure is increasing in all categories.”

From the article, "Nearly 50% of U.S. broadband households use OTT video" by Thomas Campbell.

Previously In The News

Research: 29% of US broadband users watch video on their phone monthly

While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the avera...

Over half of US smart TV owners now hooking up their set

Smart TVs are going from strength to strength in the US, according to new research from Parks Associates, which finds that connection rates and consumption of online video through the devices are b...

Pay-TV adoption hits 78% of UK broadband households

Parks Associates announced new research today at CONNECTIONS Europe showing pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively. Spanish adoption...

55% of US broadband households subscribe to OTT service

Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. “Over 50% of U.S. broadband hou...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive