Providing market intelligence for more than 35 years

IPTV News

55% of US broadband households subscribe to OTT service

Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates.

“Over 50% of U.S. broadband households have at least one TV series that they ‘never miss,’” explains Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions and will discuss deployment strategies in this webcast.”

From the article "55% of US broadband households subscribe to OTT service" by Thomas Campbell.

Previously In The News

Cord-switching to blame for cable’s woes

While many in the cable TV industry are starting to believe that cord-cutting is not the threat once thought, US research firm Parks Associates warns that another threat is emerging which is just a...

US telcos see lowest TV gains since Q3 2007

Meanwhile, Parks Associates has found that while cord-cutting is not the threat once thought, another threat is emerging which is just as dangerous to the nation’s established pay-TV providers: ‘co...

Over a fifth of US broadband homes “highly interested” in ISP-delivered security services

New research from US firms Parks Associates has found that 14% of all US broadband households are “highly interested” in receiving security services from their ISPs. In addition, those consumer...

US connected home service bundles to generate half a billion dollars this year

Bundles of connected home services provided by US communications service providers (CSPs) will generate around US$ 500mn this year, according to new research by Parks Associates. These bundles...