Providing market intelligence for more than 35 years

IPTV News

55% of US broadband households subscribe to OTT service

Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates.

“Over 50% of U.S. broadband households have at least one TV series that they ‘never miss,’” explains Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions and will discuss deployment strategies in this webcast.”

From the article "55% of US broadband households subscribe to OTT service" by Thomas Campbell.

Previously In The News

Pay-TV providers missing the middle market for gaming

Premium pay-TV providers do not currently maximize the market's revenue potential, with premium gaming features being too expensive to realize the market's prospects, according to a new report from...

US viewing online doubles

The number of US broadband households watching premium online content - including movies and TV shows - has doubled in the past 12 months, according to a new report from Parks Associates. “Cons...

Advanced TV ad revenues to top US$ 4bn in 2014

The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and go...

Residential gateways to create new revenue streams

Residential gateways and home networks will open new revenue streams for service providers within the next four years, with deployments of residential gateways to account for over half of home netw...