This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.
"Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them." - John Barrett, Director, Consumer Analytics, Parks Associates
From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."
Bidgely, a smart meter data analytics company, announced today that Prateek Chakravarty, Bidgely’s VP of Sales and Business Development, will share expert insights as a speaker at Parks Associates’...
As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Way, senior...
Additionally, Techzilla offers a customer-centric repair service, allowing consumers to have their devices diagnosed and fixed from the comfort of their homes. Technicians will attempt to resolve t...
Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies. Navigating multiple app environments is a developer chal...
