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TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku

TargetSpot and Radionomy are part of Radionomy Group, a Vivendi company, allowing for deep collaboration in targeting listeners across a variety of connected devices. A Parks Associates study found Roku devices are the most used streaming media devices among U.S. broadband households (34% of units sold in 2014). And an IHS study forecast Smart TV penetration in U.S. homes to reach 57 percent by 2019. "Smart TVs and streaming devices are becoming increasingly popular, for advertisers this represents extended reach with a valuable audience", says TargetSpot COO David Kert. "Radionomy's continued push into connected consumer electronics allows us to reach consumers however and wherever they listen to digital audio content with targeted messaging."

From the article "TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku" by www.consumerelectronicsnet.com

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