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Industry Press Releases

Survival Guide to the Digital Living Landscape

September 30, 2012

Over the past year, real-time bidding (RTB) for video advertising has emerged as a solution to address many of the challenges faced by both buyers and sellers of video ad inventory. In fact, RTB for video advertising will soon command a larger portion of digital video ad dollars than RTB in display. Forrester predicts that RTB activity will account for 25% of all digital video advertising impressions in 2013, compared to 12% in display, as quality inventory increases, market liquidity builds, targeting technologies improve, and both publishers and buyers become more sophisticated.

(Source: Parks Associates, Real-time Bidding: The Online Ad Exchange, 2012)

From the whitepaper, “Survival Guide to the Digital Living Landscape.”

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