Providing market intelligence for more than 35 years

Industry Press Releases

PlumChoice and Parks Associates Present "Success in Premium Tech Support: A How-to Guide"

PlumChoice, a white-label tech support services provider that helps top companies deliver high-value customer experiences throughout a product's lifecycle, will partner with Parks Associates to present "Success in Premium Tech Support: A How-to Guide" on Wednesday, Sept. 18 at 2 p.m. ET.

The free webinar will arm customer experience, business development, product management, application services, service planning, and marketing and call center operations executives with the tools they need to launch and grow advanced technical support programs that simultaneously drive revenue and create positive customer experiences. Interested parties can request an invitation from Parks Associates.

Presenters Wynn Grubbs, vice president of PlumChoice, and Patrice Samuels, research analyst at Park Associates, will provide attendees with the foundational knowledge they need to launch, optimize and/or transform their technical support programs to drive revenue and positive customer experiences, without compromises.

Participants will learn about:

  • The financial, operational and go-to-market premium tech support levers available
  • The steps for determining the best tech support products for their business and their customers
  • How to leverage the support channel to generate revenue and grow customer loyalty

"Many executives in our industry think they have to sacrifice revenue to deliver truly excellent customer experiences. The truth is, advanced tech support services drive loyalty and act as new revenue streams – while also providing differentiation for core products and services," said Grubbs. "We've seen companies increase their revenue 20 percent per customer and increase CSAT scores. The challenge is in sorting through the various service options, and ensuring that your solution will be implemented thoughtfully, efficiently and cost-effectively."

Executives in the telco/cable, managed service provider (MSP), multiple system operator (MSO), retailing, consumer electronics manufacturing, warranty provider, and software and AV/AS provider industries are invited to attend this free webinar.

From the press release, "PlumChoice and Parks Associates Present 'Success in Premium Tech Support: A How-to Guide'."

Previously In The News

The Complex Convenience of Consumer Storage Habits

This Market Focus analyzes consumer storage habits and the demand for storage solutions. Specifically, it considers the changes in media consumption that are impacting the demand for digital storag...

Energy Management: Efficiency is Not Enough

Energy Management: Efficiency is Not Enough analyzes the market for energy-saving products and services. It details energy consumption habits and efforts to reduce energy usage in the households. I...

Mobile TV: The next Pay-TV Battlefront

This Market Focus analyzes long-form video consumption on smartphones and tablets. It explains how, why, and what consumers watch on these platforms. It gauges their level of satisfaction with the...

Ultrabooks, Laptops and Tablets: Complements or Substitutes

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand fo...