Industry Press Releases

LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers

December 02, 2013

LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferred sell-side video advertising technology provider.

"Media buyers have quickly realized the benefits of programmatic buying for online display -- such as cost efficiencies, reduced ad waste, transparency and control -- and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, Senior Analyst, Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."

From the press release, "LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers."

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About Parks Associates

LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers

Previously In The News

TV Everywhere: Growth, Solutions, and Strategies, 2nd Edition - Europe and Asia/Pac

Concurrent Expands Support for Video On-Demand on Smart TVs

iLumi Solutions Unveils Intelligent LED Light Bulbs

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

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