Providing market intelligence for more than 35 years

Industry Press Releases

LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers

LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferred sell-side video advertising technology provider.

"Media buyers have quickly realized the benefits of programmatic buying for online display -- such as cost efficiencies, reduced ad waste, transparency and control -- and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, Senior Analyst, Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."

From the press release, "LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers."

Previously In The News

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

NETGEAR Launches Ocuity Wireless IP Cameras, Best-in-Class Integrated Monitoring Solution for Security Systems Providers

The Ocuity 500 comes with a built-in rechargeable battery that supports two hours of streaming video, maintaining a complete video record even through power outages. Multiple power management modes...

Nortek Security & Control Ships 1 Millionth Z-Wave Home Automation Device

According to Parks Associates, over 55 percent of installed smart door locks and garage door controls, smart smoke detectors and water leak sensors, and networked security cameras are integrated in...

PlanetEcosystems Expands P-ECOSYS Customer Relationship Management Platform: Boosts Value Offer to Utility Customers, Reduces Costs

"The best way to engage customers is to focus on solutions that customers actually want," said Maia Hinkle, research analyst at Parks Associates. "Customers want to optimize their comfort, pay the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive