Providing market intelligence for more than 35 years

Industry Press Releases

Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta

New research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.

Barbara Kraus, Director of Research, Parks Associates, said, "Growing consumer demand, alongside new OTT service announcements (delivery of media over the Internet without the involvement of a cable systems in the control of distribution of the content) from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices." 

From the press release "Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta."

Previously In The News

Energy Management: Efficiency is Not Enough

Energy Management: Efficiency is Not Enough analyzes the market for energy-saving products and services. It details energy consumption habits and efforts to reduce energy usage in the households. I...

Mobile TV: The next Pay-TV Battlefront

This Market Focus analyzes long-form video consumption on smartphones and tablets. It explains how, why, and what consumers watch on these platforms. It gauges their level of satisfaction with the...

Ultrabooks, Laptops and Tablets: Complements or Substitutes

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand fo...

TV Everywhere: Growth, Solutions, and Strategies, 2nd Edition - Europe and Asia/Pac

This report examines the development of TV Everywhere / multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region. With details on over 60 different multiscreen service of...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive