New research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.
Barbara Kraus, Director of Research, Parks Associates, said, "Growing consumer demand, alongside new OTT service announcements (delivery of media over the Internet without the involvement of a cable systems in the control of distribution of the content) from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices."
From the press release "Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta."
In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80...
Support.com, Inc., which enables partners to unlock the potential of technology services, today announced it will present at CONNECTIONS™ Summit at CES, January 8, 2013 in Las Vegas. CONNECTIONS Su...
"IP technologies and their related communication standards are one of the key enablers for proliferation of embedded wireless devices. It has become critical for companies like UTC, who provide a c...
What: International research firm Parks Associates is hosting the seventh-annual CONNECTIONS™ Summit at CES on January 8, 2013, providing attendees with insights from top executives and the leading...
