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Industry Press Releases

Cognitive Networks To Discuss The Evolution Of The Smart TV At CONNECTIONS? Summit at CES

January 02, 2014

The "Evolution of the Smart TV" panel will be moderated by Barbara Kraus, director of research from Parks Associates. Panel participants include:

Richard Bullwinkle, head of US television innovation, Samsung
Michael Collette, CEO, Cognitive Networks
John Honeycutt, chief operating officer, Discovery Networks International, Discovery Communications
Gaurav Shah, vice president of marketing for Digital Entertainment Business Unit, Marvell
Wendell Wenjen, director of Smart TV advertising and interactive TV platforms, LG Electronics
Stephen White, president, Gracenote

In the recent whitepaper "Smart TV Unleased: Engagement Through Cognition" from Parks Associates and Cognitive Networks, it was revealed that approximately 31 million households, accounting for 26 percent of total TV households, own a Smart TV and almost two-thirds of those owners connect their Smart TVs to the Internet. Household ownership rates will rise to 64 percent of all TV households by 2018.

"The penetration of Smart TVs has increased consistently in the U.S. since they were first introduced in 2007, said Barbara Kraus, Director, Research, Parks Associates "As the penetration increases, Smart TVs are developing platforms for content discovery and looking at new revenue streams through advertising and content placement."

From the press release, "Cognitive Networks To Discuss The Evolution Of The Smart TV At CONNECTIONS? Summit at CES."

Previously In The News

PlumChoice to Present at CONNECTIONS(TM): The Digital Living Conference & Showcase at TIA 2012

Research from Parks Associates indicates that conversion rates from ad hoc support incidents to subscriptions are approximately 30%. The interactive panel session, moderated by Kurt Scherf, Vice Pr...

Clearleap to Present at CONNECTIONS™: The Digital Living Conference & Showcase at TIA 2012

Clearleap announced today that Peter Ansel, VP Business Development, Clearleap, will be participating as a speaker at the upcoming CONNECTIONS™ at TIA, June 5-7, 2012, at the Gaylord Texan. Mr. Ans...

IOGEAR Launches Device To Tackle Major Issue With Purchasing 3D TVs

"People who have a 3D TV set use it, like it, and want more content for it," said John Barrett, Director, Consumer Analytics, Parks Associates in his report entitled "3D TVs: Adoption, Use, and Pur...

CEDIA Region 1 Invites You to Take Part in UK Residential Custom Installation Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has appointed international market research company Parks Associates to conduct significant and unique industry research on the resi...

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