Register

I agree with the Privacy Policy

Industry Press Releases

Bluetooth Smart Technology Unveiled as the Magic Behind Beacons

January 27, 2014

Bluetooth Smart, the low-energy consuming, intelligent sensor technology developed by the Bluetooth Special Interest Group (SIG), is the magic behind several payment and marketing trials being adopted by processors and retailers alike. Beacons powered by Bluetooth Smart technology make the promise of a mobile wallet, mobile couponing, and location-based services possible. Consumers should expect their in-store experience to look and feel completely different by the end of 2014.

"In 2014, Parks Associates expects Bluetooth to play a much larger role in the mobile wallet ecosystem," said Jennifer Kent, senior analyst, Parks Associates. "Not only does Bluetooth Smart have support from major players like PayPal and Apple, but it also enables three crucial mobile wallet functions: payment from mobile phone to point-of-sale terminal, passive transmission of marketing messages, and the ability to detect consumers' location in-store."

From the press release, "Bluetooth Smart Technology Unveiled as the Magic Behind Beacons."

Previously In The News

Boingo’s Wi-Finder App Update Helps Save Money with Data Tracker

The latest version of the Wi-Finder app is debuting just as iOS usage and consumer concerns about mobile data plan costs continue to increase. Parks Associates research recently found that nearly 5...

NETGEAR Launches NeoTV HD Media Players

“Our research has found that the biggest catalyst driving Web-connected consumer electronics products is access to premium content such as online video and music as well as personal content such as...

GreenPeak launches the GP710: the first dual-protocol ZigBee chip

"This solution leverages the growing availability of ZigBee RF4CE in the market,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Adding ZigBee IP/ZigBee Pro to the...

NETGEAR Unveils NeoTV Streaming Players That Are Smarter Than Your Average Smart TV

According to a study by Parks Associates, the percentage of connected device owners going online every month to watch streaming movies and TV shows grew nearly 20% from the third quarter of last ye...

‹
1
2
...
27
28
29
30
31
32
33
...
49
50
›