With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, but still an essential compontent in the product’s rollout.
From the article "YouTube TV added to Roku and Apple TV" by Julian Clover.
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Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...
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