Providing Market Intelligence for 40 Years

In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount. 

From the article, "Your Smartwatch Knows Too Much—And That Could Hurt You At Work" by Janice Gassam Asare, Ph.D.

Previously In The News

VR Primed For US Take-Off As 2.3MN Homes Own Headset

Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the hom...

Apple Mulls Time Warner Takeover; And Possibly Netflix

Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...

On-Demand Tech Support Companies HelloTech, Geekatoo Merge

Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...

Privacy And Security Come To The Fore For Connected Devices

Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband hous...