With streaming entertainment on the rise, it's no surprise that streaming media players continue to be a popular choice with consumers. A just-released study from market research firm Parks Associates says that 14 percent of U.S. broadband households intend to purchase a player by the middle of 2016. And, as of the third quarter of this year, 31 percent of households already own one, up from 27 percent at the start of the year.
From the article "You're Not the Only One Hooked on Netflix" by James K. Willcox.
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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