Providing market intelligence for more than 35 years

In The News

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sharing is a relationship test: There’s dating and then there’s HBO-password official.

A few companies say they consider this behavior stealing. “Charter believes that password sharing is a copyright infringement,” said Nathalie Burgos, a spokeswoman for America’s second-largest cable company. “The intended use of the service is for members of the subscribing household. We would not encourage other uses,” said Todd Smith, a spokesman for Cox Communications.

From the article "You don’t have to feel guilty about sharing your TV log-in" by Geoffrey A. Fowler.

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...