Providing Market Intelligence for 40 Years

In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times routed callers in the wrong direction. Then nothing happened with voice, until Apple released Siri in 2011, and Amazon followed with Alexa in 2014, experts say.

Dina Abdelrazik, market research analyst at Parks Associates in Dallas, said that in recent years, “voice took the market by surprise. There are other manufacturers that are entering the space to offer voice remotes for a friction-less [TV] experience. But it takes a lot of sophistication and resources to build that capacity.”

From the article "You can tell Comcast what to do on its Xfinity TV voice remote" by Bob Fernandez.

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...