Providing market intelligence for more than 35 years

In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times routed callers in the wrong direction. Then nothing happened with voice, until Apple released Siri in 2011, and Amazon followed with Alexa in 2014, experts say.

Dina Abdelrazik, market research analyst at Parks Associates in Dallas, said that in recent years, “voice took the market by surprise. There are other manufacturers that are entering the space to offer voice remotes for a friction-less [TV] experience. But it takes a lot of sophistication and resources to build that capacity.”

From the article "You can tell Comcast what to do on its Xfinity TV voice remote" by Bob Fernandez.

Previously In The News

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...