Providing market intelligence for more than 35 years

In The News

WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation

Forbes reports that WWE issued a press release on Thursday that touted the WWE Network as a top 5 OTT (over-the-top) streaming service, based on a report by market research and consulting firm Parks Associates. The top 5 looks like this:

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network

From the article "WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation" by PW Mania.

Previously In The News

The Biden administration wants to ban quit fees for cable customers

That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services. From the article,...

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5....

Automation key for homeowners to reduce energy consumption

Research from Parks Associates' shows that 91 percent of internet households are actively engaged in reducing energy consumption within their homes. Forty-eight percent report altering their behav...