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In The News

WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation

Forbes reports that WWE issued a press release on Thursday that touted the WWE Network as a top 5 OTT (over-the-top) streaming service, based on a report by market research and consulting firm Parks Associates. The top 5 looks like this:

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network

From the article "WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation" by PW Mania.

Previously In The News

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

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