Providing market intelligence for more than 35 years

In The News

WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation

Forbes reports that WWE issued a press release on Thursday that touted the WWE Network as a top 5 OTT (over-the-top) streaming service, based on a report by market research and consulting firm Parks Associates. The top 5 looks like this:

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network

From the article "WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation" by PW Mania.

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...