Providing Market Intelligence for 40 Years

In The News

WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation

Forbes reports that WWE issued a press release on Thursday that touted the WWE Network as a top 5 OTT (over-the-top) streaming service, based on a report by market research and consulting firm Parks Associates. The top 5 looks like this:

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network

From the article "WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation" by PW Mania.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...