Providing Market Intelligence for 40 Years

In The News

WWE Release Financial Results

Content on the WWE YouTube channel was viewed more than eight billion times which makes it the most followed YouTube channel.

WWE is also second most followed sports brand on Facebook.
Parks Associates rates the WWE Network as the fifth largest direct to consumer subscription service in the United States.

From the article "WWE Release Financial Results" by Brendan Kennelly.

Previously In The News

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

Gartner predicts 21 billion IoT devices will be in the market by 2020 and the burgeoning IoT market will be sensitive to security as the sheer number of connected devices means more attack vectors and...