Providing market intelligence for more than 35 years

In The News

WWE Network Is Now A Top Five Streaming Service

The WWE Network is now a top five streaming service, based on a report by market research and consulting firm Parks Associates.
WWE did a press release to tout the news, boasting their status as a top-five Over-the-top (OTT) streaming service, with WWE Network ranking above NFL Game Pass and HBO Now.
The only services above WWE are MLB.tv in fourth spot, Hulu in third spot, Amazon Video in second, and Netflix the number one market leader for streaming services.
With only 1.2 million subscribers, the WWE are some way off the dominance of Netflix, which has a staggering seventy million subscribers. However, market analysts see the Network as a strong product, due to the fresh content and live specials that occur monthly. That gives them an edge, as there’s no “seasonality” compared to some other streaming products. In terms of sport, only MLB is ahead of Vince McMahon’s product.

From the article "WWE Network Is Now A Top Five Streaming Service" by Grahame Herbert.

Previously In The News

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...