Providing market intelligence for more than 35 years

In The News

WWE Network Is Now A Top Five Streaming Service

The WWE Network is now a top five streaming service, based on a report by market research and consulting firm Parks Associates.
WWE did a press release to tout the news, boasting their status as a top-five Over-the-top (OTT) streaming service, with WWE Network ranking above NFL Game Pass and HBO Now.
The only services above WWE are MLB.tv in fourth spot, Hulu in third spot, Amazon Video in second, and Netflix the number one market leader for streaming services.
With only 1.2 million subscribers, the WWE are some way off the dominance of Netflix, which has a staggering seventy million subscribers. However, market analysts see the Network as a strong product, due to the fresh content and live specials that occur monthly. That gives them an edge, as there’s no “seasonality” compared to some other streaming products. In terms of sport, only MLB is ahead of Vince McMahon’s product.

From the article "WWE Network Is Now A Top Five Streaming Service" by Grahame Herbert.

Previously In The News

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...