Providing Market Intelligence for 40 Years

In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Consumers have shown a mixed reaction to GenAI, sometimes verging on the negative,” she told TechNewsWorld. “Companies need to be careful that their use of AI reflects what consumers want and find valuable, and not just what investors demand. This is particularly true for companies in the hardware and operating system space, which must walk a careful tightrope between helpful and insightful applications and ones that might be seen as annoying or invasive.”

“Apple’s rollout of Apple Intelligence to its users is improving, with adoption among iPhone users nearly doubling between Q4 2024 and Q1 2025,” she said. “While at present, Apple Intelligence adoption among iPhone users is far below that of ChatGPT and roughly on par with Google Gemini, Meta AI, and Microsoft CoPilot, this rapid growth in Apple Intelligence adoption suggests that Apple’s careful strategy is paying off.”

From the article, "WWDC: Apple Unifies Operating Systems, Makes iPad More PC" by John P. Mello Jr.

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

Longer Lives, Better Lives: Disruptive Technology, M2M, and Greater Longevity

An analysis by AARP’s strategic intelligence team in concert with the market research firm Parks Associates identified these seven areas as offering the best investment opportunities for breakthrough...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive