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Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

Previously In The News

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. "The growing interest in...

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This year's first episode of the Surge Series, the official podcast of the Illinois Science and Energy Innovation Foundation (ISEIF), delved into these questions from the perspective of the everyday c...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

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