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Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

January 25, 2016

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

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Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

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In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

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About Parks Associates

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

Previously In The News

How Hackers Crippled Iran’s Financial System

It’s Official: Streaming is King (and One Provider Rules Over All Others)

The need for more middle mile

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

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