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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

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Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Why MDUs Are Helping Expand the Smart Home Market

How Home Automation Can Provide a Good Night’s Sleep

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