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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Report: Antenna Only Homes Increase to 15 Percent

12% of Canadian broadband households have smart home device

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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