Providing Market Intelligence for 40 Years

In The News

With technology mature, smart TVs help viewers discover new content

They say TV has changed and people no longer want to watch stuff together in the living room. That’s not always true. You can discover new content together and still share a screen, while catching up on other stuff on the phone or tablet separately.

There’s a sense that smart TVs have the critical mass now to change the way content is delivered everywhere. Some 45 per cent of Western European broadband homes have smart TVs, according to research firm Parks Associates.

From the article "With technology mature, smart TVs help viewers discover new content" by Alfred Siew.

Previously In The News

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...