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With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers also subscribe to OTT services like Netflix through their pay-TV provider.

The expanding relationship between Comcast and Netflix demonstrates the shifting video business landscape. In the not too distant past, Comcast and Netflix weren’t as friendly. They were involved in a high profile peering/interconnection dispute, which was eventually settled in 2014.

From the article "With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship" by Bernie Arnason.

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At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

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What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

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