Providing Market Intelligence for 40 Years

In The News

Windows of opportunity in an SVOD world?

In a recent Kidscreen online exclusive, HBO president of programming Michael Lombardo said, “We have been discussing the children’s area more and more recently, especially in light of our expansion into streaming platforms with HBO GO and HBO NOW.

“Children’s programming plays very well on those types of services. So, when Jeffrey Dunn began talking to us about Sesame Street, it didn’t take us very long to realize that it was a perfect fit.”
As to whether or not HBO will increase its investment in kids content, Lombardo contends that the network will be very selective if it chooses to pursue children’s programming and is in no hurry to grow a large library.

However, recent reports examining churn rates for SVOD services may explain why it could be in HBO’s best interest to keep up with the Netflixes and the Amazons of the world when it comes to kids content. According to the OTT Video Market Tracker from US research firm Parks Associates, cancellation rates are very high for OTTs compared to cable networks. Approximately 4% of US broadband homes have discontinued their Netflix subscription in the last year, accounting for almost 9% of the SVOD’s subscriber base. And Hulu’s 7% churn rate for its Hulu Plus service over the past year represents a whopping 50% of its subscriber base.

From the article "Windows of opportunity in an SVOD world?" by Jeremy Dickson.
 

Previously In The News

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive