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Will Home Services Finally Catapult the Smart Home Into the Mass Market?

Parks Associates indicates that 32 percent of homeowners with dwellings of 3,000 square feet or more own a smart home product — yet less than 20 percent of total households nationwide have smart home products. Based on these statistics, many pundits still suggest that smart home technologies have been a solution searching for a problem.

From the article "Will Home Services Finally Catapult the Smart Home Into the Mass Market?" by Nate Williams.

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

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“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

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