Parks Associates indicates that 32 percent of homeowners with dwellings of 3,000 square feet or more own a smart home product — yet less than 20 percent of total households nationwide have smart home products. Based on these statistics, many pundits still suggest that smart home technologies have been a solution searching for a problem.
From the article "Will Home Services Finally Catapult the Smart Home Into the Mass Market?" by Nate Williams.
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
