Providing market intelligence for more than 35 years

In The News

WiFi, Managed Services and the Home Network: Solving In-Home Connectivity

More than 30 percent of computing and entertainment device owners reported loss of wireless connectivity last year, with home network routers identified as the most common source of the problems, Parks Associates research shows. Reported problems with smart home devices had a lower frequency -- just 14 percent of smart home device owners reported experiencing any technical problems with their device in 2018 -- but the majority of problems were either difficulty in setup (35 percent) or wireless connectivity problems (32 percent).

From the article "WiFi, Managed Services and the Home Network: Solving In-Home Connectivity" by Chris O'Dell.

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...